| Getting your message across |
 |
 Getting your message across
Media Guide for WMO Information and
Public Affairs Focal Points at National Meteorological and
Hydrological Services
This “Media Guide” is designed as a working tool for WMO Information
and Public Affairs focal points within NMHS to achieve the above
objectives and facilitate their work of getting the weather, climate and
water message out to the public at large.
This guide refers to basic concepts and approaches in dealing with
the media, whether through one-on-one interviews, press conferences
or briefings or by disseminating “news” via press releases or
other means of communication, including the Internet. It is not aimed
solely at media presenting forecasts, but also at reporters, editors and
broadcast producers who cover general news and feature stories that
are impacted by climate- and weather-related events. Relations with
the media must be constantly nurtured. This is why it is also designed
to help NMHS assist journalists who may not necessarily have the
required expertise in meteorological and hydrological matters in
getting the message across.
Arabic - Chinese - English - French - Spanish - Russian - Polish
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